I wanted to write about the homeowner short leads segment of internet marketing so I did a little research.
As of today when you search Google for the term "homeowner short leads" there are 87 million search results. If you search for the term in quotes which only returns results with the exact spelling of the search input you get 9 results. What this means is there is virtually no competition for this key word. You will notice however that there are companies buying pay per click ad space on this keyword. So it is valuable.
With such little competition in the specific results but over 87 million in the generic results on this key term you can be fairly certain that with a little bit of time, about 20 minutes it took me to write this article and post it to several article directories, you can be on page one of Google.
You should know, you can own page one for free and generate leads with this knowledge and a little research on your part. Buying leads is not necessary for small or sole proprietorship business owners. Make your own homeowner short leads.
When you make your own leads you are in control of your image, your distribution channels, your budget, your lead flow and your lead quality.
What's most impressive and extremely beneficial for your clients however is that they are presented with specific information about you. When you call a lead that you created with the proper systems and presentations in place they already know your name.
With the preliminary work of introducing yourself and explaining how you can help taken care of all you have to do is continue to impress upon your lead that you are it. You are the best quality and most reliable service provider there is for their needs.
I can't put it any simpler than this. When you buy leads you are calling a lukewarm potential client. When you make your own leads and have a system in place that presents your company and brand for you, you have a hot prospect.
When you consider the fact that no one but you gets this lead, generating your own homeowner short leads cannot be beat.
No comments:
Post a Comment